01 — DECIDE
Assess Before You Commit
DECIDE is the first stage of the IMES approach. We assess the UK opportunity using evidence across market demand, competition, market access, commercial and regulatory feasibility, and key risks. The purpose is to support a clear decision on whether to advance, test, adapt, hold or stop before significant resources are committed.
- Market demand
- Competition & positioning
- Market access
- Commercial and regulatory feasibility
- Key risks
- 60-minute Executive Decision Debrief
02 — TEST — FUTURE SCOPE
Assess Whether Further Testing Is Appropriate
Further market testing may be assessed individually after DECIDE, subject to a separately agreed scope and readiness review. The areas below describe potential assessment topics, not a currently operational pilot service.
- Selected assumptions
- Focused market activity
- Real-world feedback
- Evidence and learning
- Keep, adapt or reconsider
03 — REPRESENT — FUTURE SCOPE
Assess Any Future Commercial-Development Scope
Where suitable, IMES may separately assess the feasibility of controlled commercial-development support. Any such project requires its own agreed scope, authorisations and readiness review. REPRESENT and MANAGE are future or individually assessed scopes, not currently operational services. IMES does not guarantee buyer introductions, orders or revenue.
- Evidence-led progressionIndividual scope and readiness assessment
- Relevant UK opportunities
- Structured market engagement
- Ongoing learning and review
