Five areas. One commercial question: where should management look more closely?
WHAT WE REVIEW
01 — Revenue & Economics
Pricing, offers, packages and contribution.
02 — Distribution & Direct Booking
Channel economics, incentives and acquisition costs.
03 — Booking Journey & Conversion
How effectively the hotel turns interest into bookings.
04 — Guest Experience & Expectation Alignment
Where the promise and the actual guest experience diverge.
05 — Operational & Commercial Opportunities
Guest spend, F&B, upgrades, add-ons, packages and other revenue opportunities
An indicative review process, subject to an agreed scope and readiness review before any engagement.
HOW IT WORKS
01 — Performance Conversation
An initial conversation to understand the management question and assess whether a separate hospitality review could be appropriate.
02 —Scope, Payment & Data
Any engagement requires its own agreed scope, fee, payment terms and readiness review before activation.
03 — Performance Review
Delivery timing is confirmed in the agreed engagement scope once the required information is complete.
04 — Decision Book
10–12 pages. Evidence, findings and five priority actions
05 — Management Review
30-minute decision-focused conversation
WHAT YOU RECEIVE
Indicative outputs for a separately scoped review; final deliverables are agreed before any engagement.
01 — Decision Book
10–12 pages of evidence, findings and management priorities.
02 — Performance Snapshot
A clear view of the areas that deserve management attention
03 — Top 5 Performance Actions
Five prioritised actions — not a long list of generic recommendations.
04 — 30-Day Action Plan
What management should test, protect, fix or monitor next.
Includes a 30-minute Management Review.
THE IMES APPROACH
EVIDENCE → FINDING → COMMERCIAL IMPACT → IMES VIEW → ACTION
We separate what is verified from what is supported, hypothesised or unknown. Where the financial impact cannot be verified, we say so.
EXPLOIT · PROTECT · FIX · POSITION · TEST · MONITOR
WHO IT IS FOR
Independent and boutique hotels where owners, GMs or senior operators can act on the findings.
WHAT IT IS NOT
Not outsourced revenue management.
Not a mystery guest exercise.
Not a generic website audit.
Not a long operational consultancy.
No guaranteed revenue uplift.
HOSPITALITY PERFORMANCE REVIEW — FUTURE SCOPE
Fee agreed by scope
Scope, fee and payment terms agreed before activation
Delivery timing confirmed in the agreed scope
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10–12 page Performance Decision Book
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Top 5 Performance Actions
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30-minute Management Review
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No ongoing commitment
